Struggling to manage leads, run campaigns, and scale client results? The right B2B marketing automation tools for agencies in 2025 can transform your workflow. B2B Marketing Automation Tools for Agencies.
I’ve worked inside both lean agencies and scaled SaaS teams—and I can tell you, manual marketing drains time and profit. When you automate well, B2B Marketing Automation Tools for Agencies. You boost leads and free your team to focus on strategy.
After testing dozens of platforms this year, here are my 7 favorite B2B marketing automation tools for agencies in 2025 that actually deliver.
1. ActiveCampaign
Why I Chose This Software/Service
It’s a powerhouse for marketing automation and CRM combined—great for small to mid-size agencies.
My Honest Take on the Features
After using it for 6 months, I found ActiveCampaign handles email marketing, automation sequences, CRM tasks, and lead scoring better than most.
What Makes This Tool Different?
Behavior-based automation that lets you personalize client campaigns at scale.
Detailed: The Pros & The Cons
Pros:
- Powerful automation builder
- CRM + email marketing in one
- Advanced segmentation
Cons:
- It can take time to master
Unique Selling Points (USPs)
Behavior-based triggers and sales CRM in one platform.
Who Should Actually Use This?
Agencies handling email marketing, lead nurturing, and sales automation.
User Experience & Interface
Clean interface with drag-and-drop automation builder.
Integrations & Compatibility
Works with Zapier, Slack, CRMs, and ecommerce platforms.
Pricing & Value
Starts at $19/month. Free trial available.
Customer Support
Email, chat, and a great knowledge base.
2. HubSpot Marketing Hub
Why I Chose This Software/Service
An all-in-one platform that covers marketing, CRM, and content.
My Honest Take on the Features
I’ve set up HubSpot for multiple clients—it excels at inbound marketing, CRM, and content-driven lead generation.
What Makes This Tool Different?
Tight CRM + content + automation with a slick UX.
Detailed: The Pros & The Cons
Pros:
- User-friendly for non-tech teams
- Blog, SEO, forms, emails
- CRM included
Cons:
- Advanced features can get pricey
Unique Selling Points (USPs)
Inbound marketing + CRM in one.
Who Should Actually Use This?
Agencies with inbound marketing clients.
User Experience & Interface
Polished, intuitive UI—perfect for marketers.
Integrations & Compatibility
Wide ecosystem—CRM, ecommerce, chat, apps.
Pricing & Value
Free tier; paid from $50/month.
Customer Support
Chat, phone, community.
3. Brevo (formerly Sendinblue)
Why I Chose This Software/Service
A hidden gem for email and SMS automation.
My Honest Take on the Features
Great email builder, SMS automation, and transactional emails. Perfect for agencies that need more than just email.
What Makes This Tool Different?
Email + SMS + chat in one tool.
Detailed: The Pros & The Cons
Pros:
- Affordable pricing
- SMS marketing
- Easy to use
Cons:
- CRM features basic
Unique Selling Points (USPs)
Multi-channel automation on a budget.
Who Should Actually Use This?
Small agencies are doing omnichannel marketing.
User Experience & Interface
Simple, clean interface.
Integrations & Compatibility
Zapier, WordPress, Shopify.
Pricing & Value
Free tier; paid starts at $25/month.
Customer Support
Email, phone, and docs.
4. SharpSpring
Why I Chose This Software/Service
Agency-first marketing automation with robust white-label options.
My Honest Take on the Features
It’s built for agencies. CRM, automation, and white-labeling are standout features.
What Makes This Tool Different?
Agency revenue-sharing and white-label branding.
Detailed: The Pros & The Cons
Pros:
- White-label ready
- Revenue share potential
- Great CRM
Cons:
- Steeper learning curve
Unique Selling Points (USPs)
Agency-focused features and white-label options.
Who Should Actually Use This?
Mid-size and large agencies.
User Experience & Interface
Professional UI, but more complex.
Integrations & Compatibility
Zapier, CRMs, call tracking.
Pricing & Value
Starts around $399/month.
Customer Support
Agency-first support.
5. Keap (formerly Infusionsoft)
Why I Chose This Software/Service
CRM + marketing automation, ideal for service-based businesses.
My Honest Take on the Features
Built-in payments, appointment scheduling, CRM, and automation.
What Makes This Tool Different?
Payments + scheduling + CRM all-in-one.
Detailed: The Pros & The Cons
Pros:
- Built-in payments
- Appointment tools
- CRM + email
Cons:
- Older UI
Unique Selling Points (USPs)
Great for service-based agencies.
Who Should Actually Use This?
Agencies working with service businesses.
User Experience & Interface
Functional but older interface.
Integrations & Compatibility
Zapier, QuickBooks.
Pricing & Value
Starts at $129/month.
Customer Support
Email, chat, and onboarding.
6. Autopilot (now Ortto)
Why I Chose This Software/Service
Visual marketing automation that’s easy to learn.
My Honest Take on the Features
Drag-and-drop journey builder, great for agencies new to automation.
What Makes This Tool Different?
Simple, visual UX for campaign flows.
Detailed: The Pros & The Cons
Pros:
- Easy for beginners
- Beautiful UI
- Affordable
Cons:
- Less advanced CRM
Unique Selling Points (USPs)
Visual builder simplicity.
Who Should Actually Use This?
Newer agencies and solo marketers.
User Experience & Interface
Gorgeous visual builder.
Integrations & Compatibility
Zapier, CRMs, and ecommerce.
Pricing & Value
Starts at $39/month.
Customer Support
Email, docs.
7. Pardot (now Salesforce Marketing Cloud Account Engagement)
Why I Chose This Software/Service
Enterprise-grade marketing automation for large B2B clients.
My Honest Take on the Features
Deep sales + marketing automation with Salesforce integration.
What Makes This Tool Different?
Built for B2B enterprises with Salesforce.
Detailed: The Pros & The Cons
Pros:
- Powerful for enterprise
- Salesforce native
- Deep reporting
Cons:
- Expensive
- Complex
Unique Selling Points (USPs)
Enterprise Salesforce-first automation.
Who Should Actually Use This?
Large agencies and enterprise teams.
User Experience & Interface
Complex but enterprise-ready.
Integrations & Compatibility
Salesforce ecosystem.
Pricing & Value
Starts around $1,250/month.
Customer Support
Premium support options.
Feature Comparison Table
| Feature | Details | My Take |
|---|---|---|
| Interface & Ease of Use | Clean, intuitive dashboard | Smooth UX for B2B teams |
| Integrations | Connects with major tools (Zapier) | Fits modern workflows |
| Pricing | Starts at $19/month | Affordable for growing agencies |
| Customization | Advanced automations, flexible CRM | Ideal for tailored client workflows |
| Best For | Agencies, SaaS, ecommerce, B2B | Great for lead nurturing & automation |
(FAQ) For B2B Marketing Automation Tools for Agencies
What is the best B2B marketing automation tool for agencies?
For most agencies, ActiveCampaign or HubSpot delivers the best balance of features, affordability, and support.
Can small agencies afford marketing automation tools?
Yes—tools like Brevo and ActiveCampaign start at $19–$25/month and provide a great ROI.
Do marketing automation tools really help agencies grow?
Absolutely. Automation saves time, improves lead nurturing, and scales client results—key for agency growth in 2025.
How do I choose the right B2B marketing automation tool?
Focus on:
Size of your agency
Types of clients
Channels you manage (email, SMS, social)
Budget
Integrations needed
Are free marketing automation tools worth it?
They can be for very small agencies starting out, but most agencies quickly benefit from affordable paid plans.
Summary — Are These B2B Marketing Automation Tools Worth It in 2025?
To be honest, investing in great B2B marketing automation tools for agencies in 2025 is a no-brainer. The ROI in saved time and scalable campaigns pays for itself.
My top lean stack for agencies:
- ActiveCampaign — best all-around
- HubSpot — best inbound marketing
- Brevo — affordable omnichannel
- SharpSpring — agency-first with white-label
If you’re looking to build your agency tech stack, also check out: Top CRM Tools with Email Automation